{"product_id":"pentagram-papers-44","title":"Pentagram Papers 44: Hear, All Ye People; Hearken, O Earth.","description":"\u003cp\u003e\u003cspan\u003eDo typefaces matter? In July 2012, the filmmaker and author Errol Morris published a quiz on the website of \u003ci\u003eThe New York Times\u003c\/i\u003e. Without really understanding its purpose, over 45,000 people responded to the quiz, which purported to address the question \u003ca href=\"http:\/\/opinionator.blogs.nytimes.com\/2012\/07\/09\/are-you-an-optimist-or-a-pessimist\/\" data-focus-method=\"mouse\" target=\"_blank\"\u003e\"Are You an Optimist or a Pessimist?\"\u003c\/a\u003e Morris's real goal, however, was to determine whether the choice of typeface had any effect on a message's believability. His answer: It does.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Pentagram is the world’s most acclaimed creative collective, where 23 partners work independently and collaboratively to shape the future of design. Guided by curiosity and intellect, we create work that redefines ideas, shifts perceptions, and leaves an imprint across disciplines and industries.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 6 x .2 x 8.25 inches\u003c\/span\u003e\u003c\/p\u003e","brand":"South Congress Books","offers":[{"title":"Default Title","offer_id":47501773603059,"sku":"PP44-LPP25","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/7432\/5312\/files\/56827EAF-2D99-46A5-BE20-099F808AA436_1_105_c.jpg?v=1753719008","url":"https:\/\/letterpressplay.mom\/products\/pentagram-papers-44","provider":"Letterpress PLAY","version":"1.0","type":"link"}